Bug Recycling | Portfolio

BUG RECYCLING ADVERT

My first ever client brief, an advert encouraging people to use the bins in their cinema after they leave and promoting recycling!

[Project finished in June 2024]

CREATING BEATRIX AND FERN

Beatrix and Fern were my protagonists in this advert, with Beatrix being a farmer (inspired by a common carder bee) and Fern being a performer (inspired by a blue morpho butterfly).

The pair are in their 30's and are both partners, with Beatrix being neutral and stubborn and Fern being enthusiastic and social. I wanted them to be opposites that balanced each other out and reflected that in personality and in their styles and pallettes!

Initial idea - colour concepts of bugs.png

EXPRESSIONS

When it came to the designs and expressions of Beatrix and Fern, I wanted to show more of their feelings through their movement. They were characters without most facial features, so I needed to exaggerate their expressions through their eyes, their posture and movement.

I managed to do this quite well! Expressions and exaggerated movement are two things I enjoy working with as it's - what I believe to be - the best ways to portray a character's personality and feeling.

BUG RECYCLING ADVERT

CREATING BEATRIX AND FERN

EXPRESSIONS

When it came to the designs and expressions of Beatrix and Fern, I wanted to show more of their feelings through their movement. They were characters without most facial features, so I needed to exaggerate their expressions through their eyes, their posture and movement.

​

I managed to do this quite well! Expressions and exaggerated movement are two things I enjoy working with as it's - what I believe to be - the best ways to portray a character's personality and feeling.